As a small business owner, you probably already know the importance of having a website and social media accounts. But did you know that email marketing can effectively drive traffic to your site or store? It’s true! In fact, 50% of people buy from marketing emails at least once per month.
Email marketing is one of the most powerful tools in any small business owner’s toolkit. It’s easy to use and scalable: as your business grows, so can your list of subscribers. Email marketing is also cost-effective compared to other advertising methods like social media or print ads. The trick is knowing how best to use it—and this guide will help get you started!
Email Marketing Tips
Make The Subject Line Short & Relevant
Your subject line is your first impression, so it’s essential to make it count. Avoid using all caps, numbers, and symbols that don’t relate to the content of your email message.
Be relevant: The best way to ensure that recipients open your emails and are interested enough in them to read them through is by making sure your subject lines are relevant and timely. If you send out a newsletter every week or two, change your subject lines with new releases or events. Recipients will appreciate keeping updated on what’s happening at their favorite brands.
Keep it short: Subject lines should be no longer than five words long. Lengthy subjects will likely result in missed opportunities for engagement—and an unopened email inbox.
Keep The Email Short And To The Point
You should also keep your emails short and to the point. You don’t want to overload your subscribers with an overabundance of information they can’t possibly process or make them feel like you’re trying to sell them something.
Your goal is for people to have a positive experience when they read your email, so they want more communication from you in the future.
Make sure every sentence counts. Refrain from rambling or overwhelming them with unnecessary details (or too many links).
Develop A Target List
The first step to developing an excellent target list is to create a profile of your ideal customer. What are their demographics, their interests, and their lifestyle? How do they spend their leisure time? Are they married, or do they live alone? Do they have children?
Once you’ve figured out the answers to these questions, it’s time to start looking for prospects that fit your ideal customer description.
Personalize The Message
Personalization is the key to successful email marketing. When you send an email, remember there’s a human on the other end. Use their name in your subject lines, email bodies, and signatures to make them feel unique and more likely to engage with your message.
If you’re sending an email blast to multiple recipients at once—which you should be!—be sure to personalize each individual message with first names and last names appearing in both the subject line and body of each message. For example: “Hey John, I just wanted to let you know about our new company policy regarding invoice payments…”
Write A Subject Line That Will Grab Attention
Please write a subject line that will grab attention but not mislead, so recipients don’t feel they’ve been tricked into opening an email that isn’t of interest to them or, even worse, is dangerous to their computer.
“Important” and “urgent” are words that should be avoided because they’re overused and are often associated with spam. Also, avoid phrases such as “free,” “secret,” and “limited time.”
Instead, use action words and emotions.
Emotions drive people to click on emails, so use words that evoke strong feelings like “urgent,” “excited,” or “urgent.” You could also use words like “exclusive” or “limited-time offer,” which create a sense of urgency around whatever it is you’re selling or promoting
Email marketing is one of the best ways to get in front of your audience, build relationships with your customers and keep your brand top of mind.
The key is ensuring your email marketing campaigns are as effective as possible. If you’re still waiting for the results you want from your current strategy, Kurv Business can help. Click here to learn more about our marketing services today.